When Proximity to Power Becomes Your Crisis
FIFA reversed a red card after a phone call. The lesson is not about soccer. It is about what happens when an institution has every procedural right to act and no communicative defense for how it looks.
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Your Wrapper Is Killing Your Pitch
Half of all journalists call our pitches irrelevant. Not necessarily because the story is weak. Often it's because the wrapper is wrong. A media database gives you the name. It does not give you the frame.
Read →The Pencil Is the Plan
Communications has always had a perception problem — people assume the job is to erase. The sharpest strategy is not reactive. It is the pencil doing the work long before the eraser ever gets called in.
Read →When the Model Makes Something Up About You: A Field Guide to AI Brand Hallucination Recovery
A reporter pastes your company name into ChatGPT and gets a confident, wrong answer. The standard PR playbook does not apply. Here is one that does — a five-step authority recovery sequence for AI-era brand hallucinations.
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When a Room Full of PR and Ad Execs Agree, It's Worth Paying Attention
BizWest gathered 12 advertising and public-relations executives for a CEO Roundtable in Boulder to tackle the question everyone in the industry is wrestling with right now: what does AI actually mean for this business?
Read →The Pitch That Gets Used Arrives 90% Filed
One hundred thirty-six newspapers closed in the past year. The reporters still at their desks haven't inherited more time. They've inherited more beats. A pitch that asks the journalist on the other end to make two follow-up calls, track down a source quote and verify a stat is a pitch that gets held until there's time — which means it doesn't run.
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