What we do
We map how today's models answer the queries your buyers ask, identify which publications and pages they cite and build the earned coverage and structured signals required to be in that retrieval set tomorrow.
How it pairs
GEO without earned media is shouting into a void. Start with the Gap Map to see the citation gap before you spend.
Frequently asked questions
What is generative engine optimization?
Generative engine optimization, or GEO, is the practice of engineering your brand's presence in AI-generated answers from tools like ChatGPT, Perplexity, Google AI Overviews and Claude. Unlike traditional SEO, which targets click-through rankings, GEO targets citation in AI-assembled responses — the answers your buyers receive before they ever visit a website.
How is GEO different from SEO?
SEO gets your pages ranked in search results. GEO gets your brand cited in AI answers. The two overlap but are not the same. A company can rank on page 1 of Google and still be completely absent from AI-generated responses about its category. Both matter, but in the discovery economy, GEO is increasingly where buying decisions begin.
Which AI platforms does Prolexity optimize for?
We audit and optimize for the platforms your buyers actually use: ChatGPT, Perplexity, Google AI Overviews, Claude and Gemini. Each platform assembles answers differently, and citation patterns vary by category — which is why we map your specific retrieval gaps before recommending any structural changes.
How do you measure AI search visibility?
We measure share of model — how often your brand is cited versus competitors when AI tools answer the queries your buyers ask. We establish a baseline at the start of every engagement and track it monthly as earned coverage and structured content assets are added to the retrieval set.
How long does GEO take to show results?
Structural changes — schema markup, content architecture and answer blocks — can shift AI retrieval within 30 to 60 days. Building durable citation authority through earned media and entity recognition is a longer compounding process, typically 90 to 180 days for meaningful movement in competitive categories.
Can you guarantee that my company will appear in ChatGPT or Perplexity answers?
No, and any firm that makes that guarantee is lying to you. AI models update retrieval sets continuously and do not publish their ranking criteria. What we can guarantee is that we will identify exactly where your citation gaps are, build the earned coverage and structured content assets that AI models draw from, and measure movement against a documented baseline every month.
Do I need GEO if I already have good SEO?
They serve different purposes and increasingly different audiences. Strong SEO means you show up in blue-link search results. Strong GEO means you show up in the AI-generated answer that appears before those results — and in the standalone responses buyers get from ChatGPT and Perplexity when they never open a search engine at all. In 2026, you need both.