Forbes
“Crisis management is not damage control after the fact. It is the discipline of deciding, in advance, what you will stand behind when the pressure arrives.”
Crisis management lessons from a high-profile reversal.
Read the ArticleProlexity — Credibility Architecture for the AI Era
Professionally Curious.
Curiosity is non-negotiable. Not a value. Not a vibe. A requirement. Curiosity is what drives us to find the angle no one else sees, the outlet no one else pitches and the connection no one else makes. It is what keeps us ahead when the market shifts. And it always shifts. Organizations need more than visibility. What they need is authority. The curious thing about authority? It doesn't live in one place anymore. It compounds across earned media, search and generative AI — or it doesn't compound at all. Not noise. Not buzz. Not spin. We build structured authority designed to scale.
DESIGNED FOR TRUST. OPTIMIZED FOR VISIBILITY.
*From our introduction, we thought Walt Whitman said, "Be curious, not judgmental," as well. Turns out, it looks like he didn't.
As Seen In
PR Daily
“If your pitch reads like it came out of a wrapper, a reporter can tell in one line. The wrapper is not the story. The reporting is.”
Contributed byline on AI-assisted media pitching.
Read the ArticleBizWest
“The human touch still reigns in an AI world. The tools got faster. Judgment did not get cheaper.”
CEO Roundtable on advertising and communications.
Read the ArticleDesigned for Trust.
Engineered for Authority.
Trusted by
Who We Are
Prolexity is a communications strategy firm based in Boulder, Colorado. We work with AI and technology companies, regulated-industry operators and growth-stage founders who need credibility, not simply volume. Our work spans earned media, AI search visibility, executive positioning and narrative development — sequenced around a proprietary system called the Prolexity Gap Map™.
What We Do
Four disciplines. One system.
Earned Media
Placement in the outlets that train the answer. Credibility, not coverage volume.
AI Search Visibility
Generative engine optimization for ChatGPT, Perplexity, Google AI and Claude.
Executive Visibility
Founders and operators positioned as the authoritative voice in their category.
Narrative Development
Messaging architecture that holds up under reporter scrutiny and model retrieval.
For deep tech founders
Communications for AI, robotics and deep tech companies
You are not building software. You are building physical intelligence — and the media landscape does not know how to cover it yet. We do.
Explore AI & Robotics →A credibility firm.·Senior practitioners on every account.·Boulder, Colorado.
Working with Prolexity
How we manage your engagement.
We have a complete client onboarding process. These are the Account Management practices that set us apart day to day.
The Prolexity Agile Communications Process
- ●We work in structured sprints with regular client meetings built into every engagement. Each meeting follows a set agenda, and every session concludes with a written recap delivered within 24 hours.
- ●Every meeting covers what we did since the last meeting, anything blocked (your approval needed, awaiting an editor) and what we're planning for the week ahead.
- ●We bring approval items to the regular meeting so we can discuss, answer questions on the spot and make sign-off fast and painless.
90-Day Plans
- ●A 12-month plan will change at least four times.
- ●We work in rolling 90-day plans — disciplined enough to execute against known events (product launches), flexible enough to seize unexpected opportunities.
We Do the Work
- ●Other agencies call clients with: "Great news! A magazine wants an 800-word contributed article from you. When can you get it to us?"
- ●At Prolexity, we give you the great news — then ask when your subject-matter expert can speak to our Copy Development Manager. We write the piece, you edit and approve, and we submit it for publication. Writing is our job, not yours.
Increased earned authority means lasting competitive advantage
Elevated Executive Visibility
Your leadership team becomes the go-to voice in your category.
Stronger AI Citation Presence
Get cited and recommended by ChatGPT, Gemini and Perplexity.
Search-Aligned Coverage
Media placements that drive organic discovery, not just fleeting buzz.
Category Ownership
Over time, recognition and credibility turn into preference.
Recognition
Industry recognition.
Built on a track record that spans multiple agencies, our award-winning communications work consistently exceeds goals across earned media, content, thought leadership, social and web — and the industry has taken notice.
BizWest•May 9, 2024
Mercury 100 Fastest-Growing Company in Boulder Valley (Flight 3)
From 2021 to 2023, the agency I founded grew revenue by more than 25%, earning a spot on the BizWest Mercury 100 List of Fastest-Growing Private Companies in Boulder Valley and Northern Colorado for the second consecutive year.
PR Daily Awards•Dec. 15, 2023
Honorable Mention: PR Agency of the Year
Ragan's PR Daily Awards are the premier program for honoring excellence, creativity and innovation in the field. In 2023, the organization commended our agency alongside 12 other agencies for honorable mentions in the PR Agency of the Year category, recognizing the team's ability to understand and tell technical and complex client stories.
PRNEWS•Nov. 27, 2023
PRNEWS Agency Elite Top 100 list
Our agency was named to the fourth annual PRNEWS Agency Elite Top 100 list. The 2024 Agency Elite Top 100 highlights the industry's most innovative public relations, marketing and communications firms, taking special care to recognize agencies that offer a broad suite of services to match the pace of the changing communications landscape and support employee well-being and growth.
Inc.•Oct. 24, 2023
Inc.'s Annual Power Partner Awards List
Recognized among more than 350 companies providing the goods or services that free up founders, entrepreneurs and CEOs to focus on what they do best, the agency I founded won this honor for two consecutive years: 2022 and 2023. Deep experience in strategic communications, digital marketing, content creation, website design and development, social media and creative services helped the team stand out as reliable partners who care as much about clients' businesses as they do their own. Inc.'s methodology included surveys of clients, publicly available information, social listening and other metrics to separate the best from the rest.
About Prolexity
Built at the intersection of strategy, creativity and results.
Our name is rooted in the Greek word "lexis," meaning speech, diction or expression — essentially the way words are used. We use language to build structured authority.
We deliver public relations results built for the discovery economy. This is not just campaign-driven communications. To lead your market in today's environment, you need .
Doyle Albee
Co-Founder
Albee's teams have earned national recognition, including two Inc. Magazine Power Partners Awards, inclusion on the PRNEWS Agency Elite Top 100 list and four consecutive Agency of the Year honors. His background includes leadership roles with Coors, Maxtor and award-winning agencies.
Blake Humphrey
Co-Founder
Humphrey invests in and accelerates companies with exceptional management, financial strength and expansion potential. He serves as a senior-level facilitator, sales director and C-Suite leader ensuring world-class service for clients.
FAQ
Questions, answered.
The fastest way to understand how Prolexity works, who we work with, and where most engagements begin.
Frequently asked questions
What does Prolexity do?
Prolexity is an independent communications strategy firm built for the discovery economy. We architect credibility — earned media, AI search visibility, executive positioning and narrative development — for organizations that have outgrown generic communications. The deliverable is how your company gets described when a reporter, investor or AI assistant retrieves an answer about your category.
How is Prolexity different from a traditional communications agency?
Most communications firms still optimize for the press-release era. We were built for the reality that reporters, analysts and AI models all retrieve from the same trusted sources. We measure success by how your company is described in the answer, not by how many releases went out.
Who do you work with?
Growth-stage AI and technology companies, regulated-industry operators (fintech, health, legal) and executives who are the primary brand asset of their organization. Small client roster by design — senior practitioners on every account, no layered hierarchies.
Where do most engagements start?
With the Prolexity Gap Map — a monthly editorial diagnostic that locates exactly where your credibility is leaking across earned media coverage and AI assistant citations before anyone recommends a tactic.
How do I get in touch?
Email curious@prolexitypr.com with your company name and a one-line description of the credibility gap you're trying to close. We reply with scoping within two business days.
Get In Touch
Let's build your authority.
Ready to establish credibility that compounds across media, search and AI? We'd love to hear about your goals.