AI & SaaS Valyant AI Conversational AI Startup (Quick-Serve Automation)
Challenge
A pre-hype AI startup was launching automation into an industry primed to hear 'this puts people out of work.' The objection was going to define coverage unless it was answered first.
Approach
We built vertical-specific messaging for business, technology and restaurant press, then prepped the CEO to lead with labor-shortage reality rather than defend against job-loss framing. Every interview opened on the company's terms.
70+ articles including a national daily and national business broadcast800,000+ actual article views5,000+ social shares — AI before AI was coolAI & SaaS Phase Change Software Semantic Computing Software Company
Challenge
The company had built genuinely novel technology in a category most reporters could not define. Early coverage attempts collapsed into jargon and went nowhere.
Approach
We rewrote the explanation from first principles — what breaks today, what the technology makes possible, who it matters to — and paired that with bylined thought leadership under the founder's name for outlets that shape enterprise buying.
Category-defining narrative adopted across press, sales and investor materialsConsistent trade and business placements in a technically difficult categoryFounder established as a named authority in the spaceB2B Tech Vaisala Global Industrial Measurement Manufacturer
Challenge
Nine business divisions were competing for the same narrow pool of trade-press attention with product news no editor wanted to run twice. Buyers researching the category found spec sheets, not expertise.
Approach
We applied Credibility Architecture to the entire portfolio, pairing every product announcement with a bylined article and an expert interview written for the editor's audience rather than the brand's. Each division got a distinct point of view mapped to a real buying question, then we placed the work where technical buyers already read.
Nearly 1 million actual article views, not outlet traffic estimates9 divisions running a coordinated contributed-content program200+ social shares inside a niche industrial categoryB2B Tech CableLabs (10G Challenge) National Broadband Technology Consortium
Challenge
A next-generation network standard existed mostly as an acronym in engineering documents. Member operators, policymakers and press had no shared story for why it mattered.
Approach
We built an integrated challenge campaign — narrative platform, content series, video, digital and earned media — that turned a standards roadmap into a public competition with visible participants and stakes.
Multi-channel campaign spanning content, video, social, SEO and earned mediaIndustry-wide adoption of a single explanatory narrative for the standardSustained trade and policy coverage across the campaign windowB2B Tech NCTC Member-Owned Telecom Buying Cooperative
Challenge
Hundreds of independent operator members knew the cooperative as a procurement vehicle, not a strategic partner. Its digital presence and content did not reflect the value it delivered.
Approach
We rebuilt the brand narrative and the content system behind it — strategy, messaging, editorial program and a redesigned web platform organized around member outcomes rather than internal structure.
Full rebuild of narrative, content program and digital platformMember-first information architecture replacing org-chart navigationRecurring editorial cadence supporting member recruitment and retentionB2B Tech Cardinal Peak Embedded Systems Engineering Firm
Challenge
A deeply technical product-development firm was invisible outside referral networks. Prospects who searched the category found competitors with louder marketing and thinner expertise.
Approach
We built a search-aligned content engine on the engineering team's real expertise, then supported it with social, SEO and a rebuilt site that mapped content directly to the problems clients search for.
Organic discovery replacing referral-only pipelineEngineer-authored content library built around real buying questionsIntegrated site, SEO, content and social program under one narrativeAI & SaaS OWL Cybersecurity (now DarkOwl) Dark Web Data Intelligence Platform
Challenge
A cybersecurity data company operated in a space reporters found fascinating and misunderstood. Sensational framing threatened to overwhelm the actual product story.
Approach
We built a disciplined expert-commentary program tied to breach news cycles, with strict guardrails on what the company would and would not claim. Contributed content carried the technical depth the news cycle could not.
Recurring expert source status in national breach coverageZero sensationalized claims attributed to the companySustained trade and business placements across the programB2B Tech Vaisala Atmospheric Data Provider (Annual Data Story)
Challenge
The company owned the world's largest lightning-detection dataset and almost no one outside meteorology knew it existed. An annual report that read like a scientific paper was going nowhere with national desks.
Approach
We turned the dataset into a recurring, regionalized media franchise: one national hook, then dozens of bite-sized state and metro angles a local desk could run same-day. Expert spokespeople were prepped to translate the science into consequence for ordinary readers.
20 top-tier placements inside an eight-week window7+ million actual article views across the campaign17,000+ social shares, plus national broadcast pickupAI & SaaS New Iridium Deep-Tech Chemistry Startup
Challenge
A university-spinout chemistry platform needed credibility with investors and industrial partners before it had commercial proof points. The science was strong; the public story did not exist.
Approach
We built the company's first narrative platform, translated the science for non-specialist decision-makers and paired earned media with a website and content system built to withstand technical due diligence.
First coherent public narrative for a pre-commercial platformInvestor-ready site, content and media footprintTrade + business coverage supporting partnership conversationsAI & SaaS Prescient Supply Chain Risk Intelligence Provider
Challenge
The company competed against far larger platforms for the same enterprise buyers and lost most head-to-head visibility contests before a conversation ever started.
Approach
We concentrated on proprietary insight rather than product news, publishing the company's own risk data on a regular cadence and building social and search programs to compound each release.
Owned data positioned as the company's primary earned-media assetRecurring trade coverage from a repeatable research cadenceSearch-aligned content capturing category research queriesConsumer Zaiser Motors Electric Vehicle Startup (Crowdfunding Launch)
Challenge
A startup was launching a genuinely new vehicle category during a crowdfunding window where coverage timing determined funding outcome. Press instinctively filed it as 'another electric motorcycle.'
Approach
We built the category distinction into the first line of every pitch — designed from the ground up, not a retrofit — and ran parallel tracks into consumer, enthusiast, green and technology media so the launch compounded rather than spiked.
100+ media stories in roughly ten months6+ million actual article views7,000+ social shares across the campaignB2B Tech Surna Controlled-Environment Equipment Manufacturer
Challenge
A publicly traded equipment maker served an emerging, heavily stigmatized market. Mainstream business press covered the sector's controversy and ignored its engineering.
Approach
We positioned the company as the infrastructure story inside a hype cycle — energy efficiency, engineering rigor and compliance — and placed bylined technical content with trade outlets that reached actual buyers.
Engineering-first narrative separating the company from sector hypeConsistent trade and business coverage through market volatilityAnalyst-ready messaging aligned with public-company disclosureB2B Tech INO Technologies Optical Sensing Technology Manufacturer
Challenge
A specialized sensing company sold into industries that buy on proof and specification. Generic tech coverage generated no pipeline whatsoever.
Approach
We narrowed the entire program to vertical trade press and application-specific storytelling, replacing broad awareness with depth in the handful of publications buyers actually read.
Vertical-first media strategy replacing broad tech outreachApplication storytelling tied to named buying scenariosQualified inbound interest from target industriesB2B Tech Malvern Panalytical Global Scientific Instrumentation Company
Challenge
A multinational instrument maker had deep application expertise trapped inside regional teams and product silos. Public-facing content did not reflect the depth of the science.
Approach
We built a global contributed-content program that surfaced application scientists as named authors and mapped every piece to a specific research or industrial workflow.
Named experts published across scientific and industrial trade pressGlobal program coordinated across regions and product linesDurable content library that keeps surfacing in technical searchB2B Tech Logic Integration Enterprise AV and Collaboration Integrator
Challenge
A regional integrator competed with national firms for enterprise contracts and had no public evidence of its expertise. Buying committees found nothing when they searched.
Approach
We built a steady program of bylined thought leadership and trade placement anchored to the integration problems enterprise IT teams actually escalate.
Consistent trade byline cadence establishing subject-matter authoritySearch-visible expertise for enterprise buying-committee researchCompetitive footing against national firms in RFP considerationB2B Tech Cliintel Capital Private Capital and Investment Firm
Challenge
An investment firm needed institutional credibility with founders and limited partners while operating in a category where trust is the entire product.
Approach
We developed the firm's positioning, creative identity and digital presence together, then supported it with earned media that established the principals as named market voices.
Unified strategy, identity, site and media programPrincipal-level visibility with founders and the LP communityInstitutional credibility signals across every touchpointB2B Tech PharmaJet Needle-Free Injection Medical Device Company
Challenge
A medical device company faced regulatory constraints on claims and a public that assumed injection technology could not change. Coverage risked drifting into unsupported promises.
Approach
We built a claims-safe messaging framework, then pursued global health, public health and technology angles that were true, cleared and genuinely newsworthy.
Claims-safe messaging framework cleared for regulated communicationGlobal health and technology coverage across multiple marketsIntegrated media, content, social and web programB2B Tech TranS1 Spine Surgery Device Manufacturer
Challenge
A surgical device company needed credibility with clinicians who evaluate evidence, not marketing, while managing scrutiny that follows any new surgical approach.
Approach
We centered the program on peer-reviewed data and surgeon voices, producing contributed content and media outreach built around clinical evidence rather than product claims.
Evidence-led narrative anchored in peer-reviewed dataSurgeon spokespeople placed in clinical and business pressControlled messaging through a scrutinized product categoryB2B Tech Vaisala Atmospheric Data Provider (Storm-Season Rapid Response)
Challenge
Hurricane coverage is the most crowded news cycle in weather, and the company's instruments were inside the story without ever being named. Storm-season demand spiked faster than any pitch calendar could anticipate.
Approach
We built a standing rapid-response desk: pre-approved expert commentary, pre-cleared data visuals and a spokesperson roster on call through landfall. When a system formed, the company was in reporters' hands within hours, not days.
Same-day expert placement during active landfall coverageNational broadcast and print pickup across multiple storm seasonsZero reactive scramble — every asset pre-approved before the seasonPublic Affairs HealthONE / Rocky Mountain Hospital for Children Regional Hospital System and Foundation
Challenge
A hospital system needed to communicate clinical excellence and community commitment simultaneously, to audiences that judge health care on trust rather than technology.
Approach
We built a content and media program that combined clinical expertise, patient-outcome storytelling and community presence, coordinated with social to reach patients and donors in the same voice.
Dual-audience program serving patients and philanthropic donorsClinician expertise placed in regional and national outletsConsistent community narrative across earned and social channelsConsumer PowerKeep, an Energizer licensee Portable Power Brand (Major Consumer Licensee)
Challenge
A licensed consumer power brand had to earn shelf and review credibility against enormous incumbents with far larger budgets.
Approach
We built an integrated program of product reviews, gift-guide placement, retail-aligned content, social and SEO timed to purchase cycles rather than product launches.
Review + gift guide placements timed to peak purchase windowsIntegrated media, content, social, SEO and web programRetail-aligned messaging supporting channel partnersConsumer Western Disposal Regional Waste and Recycling Company
Challenge
A community-facing services company had a strong local reputation and a digital presence that undercut it. Customers could not easily find answers, and the sustainability story was invisible.
Approach
We rebuilt the brand's digital experience and content system around real customer tasks, then layered a sustainability narrative that reflected operations rather than aspiration.
Task-first site rebuild organized around customer questionsOperational sustainability story replacing generic green claimsSearch-visible service and recycling contentConsumer Green Garage Sustainable Automotive Retail Concept
Challenge
A sustainability-first retail concept had to explain an unfamiliar service model to consumers who default to convenience and price.
Approach
We built the positioning, content system and campaign strategy around a single practical benefit, using earned media and social to make the unfamiliar feel routine.
Single-benefit positioning replacing values-first messagingFull-funnel content, social, SEO and earned media programLocal consumer awareness in a competitive service categoryPublic Affairs Boulder's Great Green Deal Municipal Climate Initiative
Challenge
A city-scale climate program needed resident understanding and participation, not just policy approval. Technical program language was alienating the audience it depended on.
Approach
We built a public-facing narrative and digital platform that translated policy into household actions, supported by content strategy and search visibility for residents looking for answers.
Resident-facing translation of technical climate policyDigital platform built for participation, not documentationMeasurable engagement with program resourcesStartup Boomtown Accelerator Regional Startup Accelerator
Challenge
An accelerator needed to attract quality applicants and corporate partners in a market crowded with programs making identical promises.
Approach
We made portfolio founders the story, building a content and media program around their traction rather than the program's own marketing claims.
Founder-led media program replacing self-promotional messagingRegional and national coverage of portfolio companiesStronger applicant and corporate-partner pipelineNon-Profit SPAN — Safehouse Progressive Alliance for Nonviolence Violence Prevention Nonprofit
Challenge
An organization serving survivors needed visibility for services and fundraising while protecting client safety and dignity in every public communication.
Approach
We built a trauma-informed communications framework governing story sourcing, imagery and language, then applied it across web, content, media relations and search.
Trauma-informed communications framework adopted organization-wideRebuilt digital presence for survivors and donors simultaneouslySafe storytelling standards with zero client exposureNon-Profit Mile High United Way Metropolitan Community Foundation
Challenge
A large regional nonprofit had broad name recognition and vague public understanding of what it actually funds. Donor conversion suffered from that ambiguity.
Approach
We rebuilt the digital experience and creative system around concrete outcomes and donor pathways, with search visibility for the causes people actually look for.
Outcome-first messaging replacing institutional languageRebuilt donor journey across web and creativeSearch-aligned content for cause-specific queriesB2B NREC Summit National Energy Industry Summit
Challenge
An industry convening needed attendance, sponsorship and policy relevance from a standing start each year, with a narrow promotional window.
Approach
We ran an integrated program — strategy, content, video, webinars, digital and earned media — that built year-round relevance instead of a pre-event push.
Year-round content and webinar program between eventsIntegrated media, video, digital and web executionSponsor-ready audience and policy visibilityPublic Affairs CCIA Innovative Energy Review State Energy Association (Member Publication)
Challenge
A trade association needed a credible member publication that policymakers would read, without the resources of a media company.
Approach
We handled editorial strategy, writing, design and promotion end to end, treating the magazine as a policy-influence asset rather than a member newsletter.
End-to-end editorial, design and distribution programPolicy-grade content readable by legislators and members alikeRecurring publication cadence sustained by a lean teamPublic Affairs La Plata County, Colorado County Government (Current Client)
Challenge
A county government needed clear, trusted communication with residents across a large, geographically split constituency where misinformation travels faster than official channels.
Approach
We applied Credibility Architecture to public-sector communication: a defined source of record, proactive plain-language explanation of decisions before they are contested and a repeatable rapid-response structure for the moments that matter.
Single source of record for county communicationsProactive plain-language explanation ahead of contested decisionsStructured rapid-response process for high-scrutiny momentsNon-Profit Boulder Symphony & Music Academy Community Symphony and Music Academy
Challenge
A performing arts organization needed to sell tickets and enroll students with a digital presence that had not kept pace with either audience.
Approach
We rebuilt the identity and website around two distinct journeys — attend and enroll — so each audience found its path in one click.
Dual-path site architecture for ticket buyers and familiesRefreshed creative identity across digital and printSimplified conversion for both revenue streamsB2B and B2C Vertical Arts Architecture Regional Architecture Firm
Challenge
A design firm's portfolio was its entire sales argument and its website could not show the work at the quality the work deserved.
Approach
We rebuilt the creative identity and digital experience as a portfolio-first showcase, engineered for image fidelity and project storytelling.
Portfolio-first site built for image fidelity and project narrativeRefined identity system matching the caliber of the workClient-ready presentation asset used in pitches
