What it covers
- Earned coverage audit against the publications that matter in your category.
- AI assistant retrieval audit — what ChatGPT, Perplexity, Claude and Google AI currently say about you and your competitors.
- Narrative pressure test against the questions your buyers are actually asking.
- A prioritized gap list and the specific moves required to close each.
How to start
Email curious@prolexitypr.com with your company name and one line on what you're trying to build credibility around. We'll reply with scoping.
Frequently asked questions
What is the Prolexity Gap Map?
The Prolexity Gap Map is a proprietary monthly editorial diagnostic that identifies where your credibility is leaking — across earned media coverage, AI assistant citations and category narrative — before anyone recommends a tactic. It tells you exactly where to start and what it will take to close each gap.
What does the Gap Map actually deliver?
Four specific outputs: an earned coverage audit against the publications that matter in your category; an AI assistant retrieval audit showing what ChatGPT, Perplexity, Claude and Google AI currently say about you and your competitors; a narrative pressure test against the questions your buyers are actually asking; and a prioritized gap list with the specific moves required to close each one.
How is the Gap Map different from a standard communications audit?
A standard communications audit looks backward — it inventories coverage you have already received. The Gap Map looks at the retrieval landscape as it exists right now: what AI models say about your category, which competitors are being cited and why and where the white space is for your story to break through. It is a diagnostic, not a report card.
How often is the Gap Map run?
Monthly. The media landscape and AI retrieval sets shift continuously. Running the diagnostic monthly means your strategy is always calibrated to current conditions rather than a snapshot from six months ago. The gap closes incrementally each month as earned coverage and structured assets are added to the retrieval set.
How do I get a Gap Map?
Email curious@prolexitypr.com with your company name and one line on what you're trying to build credibility around. We'll reply with scoping within two business days.
What does the Gap Map cost?
Pricing is scoped based on category complexity and the number of competitors included in the retrieval audit. Email us to start the conversation.