What we do
We work as a journalist would. We read the room, find the angle that holds up to scrutiny and put your operators in front of reporters who actually cover the beat. No spray pitches. No fabricated trend stories.
Who it's for
- AI and technology companies past Series A who need authority, not announcements.
- Regulated-industry operators (fintech, health, legal) whose narrative has to survive diligence.
- Founders and executives who have outgrown agencies optimized for press release counts.
How it pairs
Earned media is the engine of AI search visibility. The two services compound. Add executive visibility when the founder is the brand.
Frequently asked questions
What is earned media?
Earned media is press coverage, analyst mentions and third-party reporting that your organization did not pay for. It is the only form of media that reporters, investors and AI assistants treat as credible — because it requires someone outside your organization to vouch for the story.
How does earned media differ from paid media or sponsored content?
Paid media and sponsored content are purchased placements. Earned media is coverage a journalist or editor chose to publish because the story was newsworthy on its own terms. That distinction matters in the AI era — large language models are trained primarily on editorial content, not advertising. Earned coverage is the substrate of how your company gets described in AI-generated answers.
How long does it take to get earned media placements?
Realistic timelines depend on narrative readiness, the news environment and target publications. Tier-one placements in category-defining outlets typically take 60 to 90 days from the start of a well-sequenced program. We do not promise timelines we cannot control, but we tell you up front what the realistic range looks like for your category and story.
What publications does Prolexity target?
We focus on the outlets that reporters in your category actually read and that AI assistants actually cite — not the broadest possible list. That set varies by industry. We identify it as part of the Prolexity Gap Map diagnostic before pitching a single journalist.
Do you write press releases?
Rarely, and only when a release is the right tool for the specific situation. Press releases are a distribution format, not a strategy. Most of the stories that move the needle for our clients are pitched as reporter-first angles, not distributed wire copy.
Does Prolexity work with local Colorado media as well as national outlets?
Yes. Colorado's Front Range has strong regional business press, and local coverage often provides the initial earned footprint that national reporters and AI models build on. We calibrate the media mix to your actual buyer and stakeholder audience.