Strategic Narrative Development
We craft structured narratives that position your brand as the authority in your category — built for media, search, and AI discovery.
Professionally Curious.
The curious thing about authority? It doesn't live in one place anymore. It compounds across earned media, search and generative AI — or it doesn't compound at all. Not noise. Not buzz. Not spin. We build structured authority designed to scale.
DESIGNED FOR TRUST. OPTIMIZED FOR VISIBILITY.
*From our introduction, we thought Walt Whitman said, "Be curious, not judgmental," as well. Turns out, it looks like he didn't.
VaisalaAntero ResourcesCU LeedsRESNAGRAActifaiTruKnoBob Woodruff FoundationBGI GenomicsIREMPeakMedWestern DisposalHear LabsKudelski IoTGizmogoLivWellDTiQClickFunnelsAalto UniversityGE DigitalLindoraPharmaJetDark OwlXcel EnergyGeoSureNUU MobileBoulder ChamberFluidLogicVortic WatchesCardinal PeakStratomAutomoxNCWITMolekuleSwimlaneMuseum of BoulderSentralAlphaGraphicsStorONECableLabsMyRadarLa Plata CountyNRELPear Health LabsWowzaTurboTenantKyrioSCTERYVYLProactive MDVaisalaAntero ResourcesCU LeedsRESNAGRAActifaiTruKnoBob Woodruff FoundationBGI GenomicsIREMPeakMedWestern DisposalHear LabsKudelski IoTGizmogoLivWellDTiQClickFunnelsAalto UniversityGE DigitalLindoraPharmaJetDark OwlXcel EnergyGeoSureNUU MobileBoulder ChamberFluidLogicVortic WatchesCardinal PeakStratomAutomoxNCWITMolekuleSwimlaneMuseum of BoulderSentralAlphaGraphicsStorONECableLabsMyRadarLa Plata CountyNRELPear Health LabsWowzaTurboTenantKyrioSCTERYVYLProactive MD
Who We Are
Prolexity is a PR and communications strategy firm based in Boulder, Colorado. We work with AI and technology companies, regulated-industry operators and growth-stage founders who need credibility, not simply volume. Our work spans earned media, AI search visibility, executive positioning and narrative development — sequenced around a proprietary diagnostic called the Prolexity Gap Map™.
What We Do
Four disciplines. One system.
A credibility firm.·Senior practitioners on every account.·Boulder, Colorado.
The Authority Acceleration Process
Credibility Architecture for the discovery economy.
Each layer reinforces the next. Authority builds. Momentum compounds. Competitive credibility becomes your edge.
Executive Visibility
Elevate leadership profiles through targeted thought leadership, speaking opportunities, and strategic media placements.
Earned Media Strategy
Data-driven media relations that generate search-aligned coverage and build lasting authority, not just fleeting impressions.
Search-Informed Positioning
Align your PR narratives with search intent to ensure your expertise surfaces where decisions are being made.
AI Discovery Optimization
Structure your authority signals so AI engines like ChatGPT, Gemini, and Perplexity cite and recommend your brand.
Timed Thought Leadership
Strategic content deployed at peak moments to maximize impact, relevance, and category ownership.
Working with Prolexity
How we run the engagement.
We have a complete client onboarding process. These are the Account Management practices that set us apart day to day.
The Prolexity Agile Communications Process
- ●We work in structured sprints with regular client meetings built into every engagement. Each meeting follows a set agenda, and every session concludes with a written recap delivered within 24 hours.
- ●Every meeting covers what we did since the last meeting, anything blocked (your approval needed, awaiting an editor), and what we're planning for the week ahead.
- ●We bring approval items to the regular meeting so we can discuss, answer questions on the spot, and make sign-off fast and painless.
90-Day Plans
- ●A 12-month plan will change at least four times.
- ●We work in rolling 90-day plans — disciplined enough to execute against known events (product launches), flexible enough to seize unexpected opportunities.
We Do the Work
- ●Other agencies call clients with: "Great news! A magazine wants an 800-word contributed article from you. When can you get it to us?"
- ●At Prolexity, we give you the great news — then ask when your subject-matter expert can speak to our Copy Development Manager. We write the piece, you edit and approve, and we submit it for publication. Writing is our job, not yours.
Increased earned authority means lasting competitive advantage
Elevated Executive Visibility
Your leadership team becomes the go-to voice in your category.
Stronger AI Citation Presence
Get cited and recommended by ChatGPT, Gemini, and Perplexity.
Search-Aligned Coverage
Media placements that drive organic discovery, not just fleeting buzz.
Category Ownership
Over time, recognition and credibility turn into preference.
Recognition
Industry recognition.
Built on a track record that spans multiple agencies, our award-winning communications work consistently exceeds goals across earned media, content, thought leadership, social and web — and the industry has taken notice.
BizWest•May 9, 2024
Mercury 100 Fastest-Growing Company in Boulder Valley (Flight 3)
From 2021 to 2023, the agency I founded grew revenue by more than 25%, earning a spot on the BizWest Mercury 100 List of Fastest-Growing Private Companies in Boulder Valley and Northern Colorado for the second consecutive year.
PR Daily Awards•Dec. 15, 2023
Honorable Mention: PR Agency of the Year
Ragan's PR Daily Awards are the premier program for honoring excellence, creativity and innovation in PR. In 2023, the organization commended our agency alongside 12 other PR agencies for honorable mentions in the PR Agency of the Year, recognizing the team's ability to understand and tell technical and complex client stories.
PRNEWS•Nov. 27, 2023
PRNEWS Agency Elite Top 100 list
Our agency was named to the fourth annual PRNEWS Agency Elite Top 100 list. The 2024 Agency Elite Top 100 highlights the industry's most innovative public relations, marketing and communications firms, taking special care to recognize agencies that offer a broad suite of services to match the pace of the changing communications landscape and support employee well-being and growth.
Inc.•Oct. 24, 2023
Inc.'s Annual Power Partner Awards List
Recognized among more than 350 companies providing the goods or services that free up founders, entrepreneurs and CEOs to focus on what they do best, the agency I founded won this honor for two consecutive years: 2022 and 2023. Deep experience in strategic PR, digital marketing, content creation, website design and development, social media and creative services helped the team stand out as reliable partners who care as much about clients' businesses as they do their own. Inc.'s methodology included surveys of clients, publicly available information, social listening and other metrics to separate the best from the rest.
2023 MarCom Awards•Oct. 9, 2023
Platinum Winner in the Website Redesign Category
After rebranding in 2022, our agency secured the prestigious Platinum honor in the 2023 MarCom Awards for our own online self-reinvention. Updating the website to better align with the agency's evolving brand and expanded offerings, the team conducted an insightful content audit that led to the creation of comprehensive new pages spotlighting industry expertise and burgeoning service offerings — honored among more than 6,500 entries.
2023 MarCom Awards•Oct. 9, 2023
Gold Winner in the Social Media Video Category
Elevating understanding of a full-service financial provider's unique application, we won the Gold Award in the 2023 MarCom Awards' Social Media Video category. Working alongside the Marygold & Co. team, the team crafted an educational video as part of a dynamic social media series — developing the script, static graphics, and animation with voice-over work explaining the app's Money Pools feature.
PRNEWS•Aug. 15, 2023
Finalist for the Platinum Awards — Agency of the Year (Medium)
We were recognized as a finalist in the PRNEWS Platinum Awards Agency of the Year category, thanks to rapid growth, recent accomplishments, client testimonials and dedication to understanding and telling the brand stories that matter.
PRNEWS•Aug. 15, 2023
Winner for the Platinum Awards — Conference Marketing/PR Campaign
We partnered with client FluidLogic, the leader in high-performance Active Hydration systems, at AIMExpo to increase brand awareness and introduce the company's newest innovation to the adventure bikes market. Through media training, a custom media kit, strategic pitching, video coordination and more, the team earned strong media interest, recognition among AIMExpo attendees and the 2023 PRNEWS Platinum Award in the Conference Marketing/PR Campaign category.
dotCOMM Awards•July 18, 2023
Gold Winner in the Website Redesign Category
Our redesign for the National Content & Technology Cooperative (NCTC) was work was recognized by the dotCOMM Awards as a Gold Winner in the Website Redesign category.
dotCOMM Awards•July 18, 2023
Honorable Mention in the Pro Bono Category
Boulder Symphony & Music Academy partnered with us for a comprehensive rebranding and website redesign. The team successfully merged the Symphony's and the Academy's websites into a single platform, delivering a powerful, adaptable and more visually appealing online presence — honored with a dotCOMM Awards honorable mention.
PR Daily•July 11, 2023
Finalist for the Nonprofit Communications Award — Grand Prize: Nonprofit Communications Campaign of the Year
CableLabs, the leading nonprofit research and development lab for the cable industry, collaborated with us to build The 10G Challenge from the ground up. The work to encourage innovators to leverage the emerging 10G broadband network through this unique contest earned a finalist spot in the PR Daily Nonprofit Communications Awards in the "Nonprofit Communications Campaign of the Year" category.
BizWest•June 9, 2023
Mercury 100 Fastest-Growing Company in Boulder Valley (Flight IV)
The agency I founded experienced an unprecedented 157% revenue growth between 2019 and 2022, earning the No. 1 spot on BizWest's Mercury 100 list of the fastest-growing private companies in Boulder Valley and northern Colorado.
Global Agency Awards•May 19, 2023
Finalist for PR Agency of the Year
The Global Agency Awards recognizes public relations agencies from around the world transforming businesses through engaging strategies. We were shortlisted due to unprecedented growth, recent accomplishments and a commitment to doing "the hard stuff."
Global Agency Awards•May 19, 2023
Finalist for the Best PR Campaign
We worked with CableLabs to create and launch The 10G Challenge, a unique competition that empowered innovators to leverage the emerging speed, reliability and security of the 10G broadband network to conceive next-generation innovations — earning a shortlist for the Global Agency Awards' Best PR Campaign in 2023.
Web Excellence Awards•May 15, 2023
Web Excellence Award — Print Brochure
The agency I founded earned a Web Excellence Award for a distinctively and creatively designed marketing brochure — proof that thoughtful design can elevate even the simplest marketing materials. The award-winning brochure showcased a unique color palette and insightful content that captured the agency's brand ethos and guidelines compellingly.
Web Excellence Awards•May 15, 2023
Web Excellence Award — NCTC Website
The agency I founded partnered with NCTC to help the company reimagine its online presence, streamlining member access to vital tools and resources through a sleek, modern interface. The work was recognized with a Web Excellence Award for redesigning the NCTC website.
2022 MarCom Awards•Nov. 1, 2022
Gold Winner in the Brochure and Design (Print) Categories
The agency I founded believed modern, clean design can be as effective as the most complex marketing tools — working to create and streamline a marketing brochure that earned Gold in the Brochure and Design (Print) categories.
2022 MarCom Awards•Nov. 1, 2022
Platinum Winner in the Video/Audio Category
The CableLabs team needed to be seen as a thought leader in the cable industry. The agency I founded focused on educating different audiences about the advantages of 10G technology, carefully researching and developing an informational video that immerses viewers into a near-future world — reinforcing the organization's reputation as a leader in networking innovation and research.
Business Intelligence Group•Nov. 1, 2022
Public Relations & Marketing Agency of the Year
The agency I founded earned Agency of the Year recognition for the second consecutive year in 2022. Business Intelligence Group's Public Relations and Marketing Excellence Awards program honors PR and marketing agencies whose work delivers exceptional performance and innovative approaches.
PR Daily•Sept. 12, 2022
PR Daily's Thought Leadership Communications Award
Leveraging deep cannabis experience and industry relationships, we helped Terrapin's "explore responsibly" campaign reach over 3.83 billion online readers and secure nearly 80 pieces of media coverage, positioning the multistate cannabis company as a thought leader.
PR Daily•Sept. 12, 2022
PR Daily's Technology Campaign Award
We helped Valyant AI establish itself as a leader in the industry by promoting its conversational AI platform to Checkers franchisees. The company was invited to present at the Checkers Corporate Conference in December 2021 — an enormous opportunity to obtain visibility from hundreds of franchise owners with 900 locations to potentially partner with.
PR Daily•Sept. 12, 2022
PR Daily's Corporate Communications Campaign Award
This was another win for the 10G Challenge, increasing CableLabs' brand recognition and launching a new wave of innovation in the cable industry. Between The 10G Challenge and general coverage, the team helped secure 240 published articles, cementing the organization's status as an industry leader.
PR Daily's Top Agencies Awards•April 4, 2022
PR Daily's Technology Campaign Award
After being appointed by Zaiser Motors to position the startup as the "Tesla of motorcycles" and drive traffic for its "Electrocycle" crowdfunding campaign, the agency generated nearly 100 pieces of media coverage reaching 6.94 million online readers and over 5.32 billion impressions during May-June 2021.
Denver Business Journal•April 4, 2022
Denver Business Journal's Best Places to Work
We were selected for DBJ's Best Places to Work, recognized for a deeply connected team culture, strong employee support, unlimited flextime and a flexible work schedule that kept the team healthy, happy and performing at their best.
About Prolexity
Built at the intersection of strategy, creativity and results.
Our name is rooted in the Greek word "lexis," meaning speech, diction, or expression — essentially the way words are used. We use language to build structured authority.
We deliver public relations results built for the discovery economy. This is not just campaign-driven PR. To lead your market in today's environment, you need .
Doyle Albee
Co-Founder
Albee's teams have earned national recognition, including two Inc. Magazine Power Partners Awards, inclusion on the PRNEWS Agency Elite Top 100 list, and four consecutive Agency of the Year honors. His background includes leadership roles with Coors, Maxtor, and award-winning agencies.
Blake Humphrey
Co-Founder
Humphrey invests in and accelerates companies with exceptional management, financial strength, and expansion potential. He serves as a senior-level facilitator, sales director, and C-Suite leader ensuring world-class service for clients.
FAQ
Questions, answered.
The fastest way to understand how Prolexity works, who we work with, and where most engagements begin.
Frequently asked questions
Get In Touch
Let's build your authority.
Ready to establish credibility that compounds across media, search, and AI? We'd love to hear about your goals.